In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP it was
first announced in September as the company's new app and consumer-facing brand. This shift in strategy to fully move to ZATAP for both its business and end-consumer operations reflects the company's commitment to revolutionizing the brand-consumer interaction landscape and bringing unparalleled joy to users through seamless connectivity between digital and physical worlds.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution and says, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something more profound. The company's goal is to create a brand that brings joy to users and matches our creative approach to developing 'phygital' products. This has been made achieved thanks to our committed team and our partners and we're looking forward to seeing the positive effects ZATAP has on both users and businesses."
Businesses Just One Tap Away From Your Customers
While the business's B2B operations continued under the collectID name following the announcement of ZATAP in September, they will be operating within ZATAP Business. ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to create a unique platform that allows brands to connect with their consumers like never before. This technology guarantees authenticity of products and turns every product into a compelling storyteller, forging more powerful bonds with customers.
The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, http://fmkong.cc/home.php?mod=space&uid=510275 Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution
ZATAP is set to establish the standard for phygital products in the market and is paving the way for a future in which the products don't just validate but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP offers consumers an experience that is revolutionary. The application enables them to not only authenticate the products they purchase but also get absorbed in the stories and experiences that each product has to offer.
Features of Owning a ZATAP Product:
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Digital Meets Physical ZATAP bridges the gap between the physical and digital worlds by providing users with an immersive experience where customers have access to unique content and offers and rewards and use their services in the virtual dimension (i.e. video games).
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Authentication System: The app boasts a cutting-edge authentication system that is based on ZATAP's proprietary technology. The system, which is made up of encrypted NFC tags as well as blockchain ensures the highest security level available on the market and allows users to confirm the authenticity of their goods with complete confidence.
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Ticketing: Products may be used to get tickets for entry into venues and other special events, making use of the power of a ticket to gain access only.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their mission is to delight customers by bringing physical products into the digital realm, creating an immersive phygital experience for fans and consumers. ZATAP has the offices of Switzerland as well as New York City, ZATAP is a partner for global companies such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.