In a bold and revolutionary move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP, which was
first announced in September as the company's new app and consumer-facing brand. This strategic shift to fully transition into ZATAP for both its consumer and business operations reflects the company's commitment to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure to its users by enabling seamless connectivity between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's evolution in a statement that reads, "From our inception in 2018, to authenticate physical goods within the digital world, collectID has grown into something much more substantial. Today, we aim to build a brand which is a source of joy for consumers and resonates with our creative approach to developing physical products. This has been made possible because of our dedicated team and partners We are eager to see the positive effects ZATAP will have on both businesses and end-users."
Businesses one tap away from Your Customers
The company's B2B operations continued to operate under the collectID name following the announcement of ZATAP at the end of September, these operations are now set to transition to operate within the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to create a unique platform that allows brands to connect with their customers in a way they have never before. The technology assures authenticity of the product and transforms every product into an engaging storyteller, creating stronger bonds with consumers.
The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: https://pastelink.net/yofaarau CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services Helping Customers for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution
ZATAP is poised to set the standard for phygital products in the market and is paving the way for a future in which products not only authenticate but also excite. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP provides consumers with a revolutionary experience. The app allows users to not only authenticate their products but also to immerse themselves in the unique stories and experiences each product provides.
Features of Owning a ZATAP Product:
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Digital Meets Physical ZATAP bridges the gap between the digital and physical worlds, providing customers with an immersive experience where customers are able to access exclusive content, offers, and rewards, and also use their products in the virtual dimension (i.e. videos games).
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The Authentication System: The application has a state-of-the-art authentication method that utilizes ZATAP's exclusive technology. This system, built on a combination of secure NFC tags as well as blockchain ensures the highest security available on the market and allows users to confirm that they are authentic goods without hesitation.
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Tickets: These products can be used as tickets for entry into venues and special events, leveraging the power of a product for access to exclusive events.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their goal is to make people happy by connecting physical products with the digital world providing a full-immersive physical experience for consumers and fans. With headquarters in Switzerland and New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.